25g Blue Band margarine for low-end consumers launched
Published On March 14, 2022 » 1281 Views» By Times Reporter » Business, Stories
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By MAIMBOLWA MULIKELELA –
A GLOBAL plant-based company, Upfield has launched the 25 grammes (G) sachets of Blue Band margarine on the Zambian market, targeting the low-end consumers.
The Blue Band original sachet packaged in 25g had been listed in Zambia for the mass market.
“We also appreciate that consumers at the bottom of the pyramid are aspirational, they also want products but want them in quantities they can afford.
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