By ANDREW PHIRI –

The Livingstone Tourism Association (LTA) has called for aggressive marketing of Livingstone as a preferred destination for tourism.
LTA chairperson Alex Mutali said there was need to aggressively market Zambia’s tourist capital as the city was truly Africa’s home to wonders and wildlife among others.
Mr Mutali said LTA was working with Zambia Tourism Board (ZTB) to market Livingstone to the outside world.
LTA’s primary purpose is to work closely with the private sector and Government departments and other stakeholders in the private sector to overcome challenges in the tourism sector.
“Tourism is a huge part of Zambia’s economy and with a magnificent array of landscapes and wildlife. We have so much to offer and we must be able to deliver the standards and expectations of international tourists to capitalise on this,” Mr Munthali said.
He said his association had a capacity building stream which holds workshops and training sessions to share learning experiences and further develop the employees within the industry.
Mr Mutali said as a non-profit making association, LTA marketing team’s primary focus was not only to raise funds to market Livingstone but also ensure the city was a fun place to live, work and visit.
He said the first-ever Livingstone beer festival, Oktoberfest which was originally celebrated in Germany, would be hosted by LTA on Saturday this week.
He said the event would have great fun for the family and a good marketing strategy for Livingstone’s tourism.