Coca-Cola names WPP its global partner
Published On November 18, 2021 » 484 Views» By Times Reporter » Business, Stories
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By MAYA NTANDA-
THE Coca-Cola Company has named WPP as its Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories. It says in a statement that Coca-Cola’s new, integrated agency model is part of an aggressive agenda to transform and modernise marketing and innovation as key drivers of the company’s profitable growth.
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