Promote national brands for export – ZICA
Published On December 3, 2021 » 982 Views» By Times Reporter » Business, Stories
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. Zimba

By MAIMBOLWA MULIKELELA-
ZAMBIA should build, maintain and support strong national brands which can be exported to the rest of Africa.
This calls for citizens to take deliberate decisions in supporting local brands of goods and services when faced with daily purchasing decisions, Zambia Institute of Chartered Accountants (ZICA) president Cecilia Zimba has said.

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