Coca-Cola seeks to unlock African growth potential
Published On January 24, 2022 » 652 Views» By Times Reporter » Business, Stories
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By KENNEDY MUPESENI –
COCA-COLA Beverages Africa (CCBA) has said it is looking at securing organic growth in the 14 markets it serves by leveraging its market share of sparkling drinks to expand in adjacent product categories.
The company also wants to leverage its ability to invest to support its strategy to unlock sustainable long-term growth.
CCBA chief executive officer Jacques Vermeulen noted during CCBA’s capital markets day investors briefing last week.

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