By JEFF KAPEMBWA –
Promoting and marketing of products using artists has become the new norm by Zambia’s largest and longest service pensions body –NAPSA.
The organisation is using the arts to market or sensitise citizens through radio drama on the need to save as part of the social security scheme to avoid a future of destitution.
The National Pension Scheme Authority (NAPSA), a forerunner of the National Pensions Fund (ZNPF) was established in February 2000 by the National Pension Scheme Act no. 40 of 1996 of the Laws of Zambia.