By JUDITH NAMUTOWE –
THE Zambia booth at the just-ended 10th annual Travel and Adventure Show held at the Washington Convention Centre in Washington DC has recorded an estimated 800 visitors.
First Secretary for Tourism at the Zambian Embassy to Washington Marsha Holdway said the two-day show that was held from February 22nd to 23rd, 2014 provided a perfect platform for Zambia as a preferred destination for tourism.
This is according to a Press statement issued by First Secretary Press and Public Relations at the Zambian Embassy Patricia Littiya.
The show provides a one-stop shopping bazaar with a huge number of tourist vendors offering show only travel deals to destinations to all the five continents.
The Zambian Embassy booth was manned by Ms Holdway and the custom travel specialist from explore incorporation a company that specialises in African custom safaris in Zambia, Katie McDonough.
Ms Holdway said the Zambian booth won an estimated 800 visitors out of 1,500 booths.
“About 750 organizations and companies participated as exhibitors from over 120 countries,” she said.
Weighing in on the travel show, Ms McDonough noted that most of the people that visited the booth expressed an interest in an African Safari in Zambia after watching a slideshow depicting the country’s tourist attractions.
“What we were highly successful in achieving today is an increased awareness of Zambia as a viable destination of tourism.
I am certain that this will result in actual bookings, whether through Explore Incorporation or through other operators,” she said.
The show remains an ideal platform and opportunity for Zambia to get her message to the general public, the tourism professionals in which they can establish lines of action, strategies and business alliances.