Zamshu warms up for start of 2014 soccer season
Published On February 27, 2014 » 2443 Views» By Hildah Lumba » Football, Sports
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LUSAKA – ZAMBEEF Products’ Zamshu brand has stepped up production of its Kaleza Z-12 leather boots in the run-up to this year’s football season.
The boots, which were officially launched last year, are the first to be locally designed and manufactured in Zambia.
The Kaleza Z-12 model leather boots – meaning ‘lightning’ in major dialects in Eastern and Lusaka Provinces of Zambia – are made by Zambeef division Zamleather and are being taken up by players across the country as the new high quality, affordable footwear of choice on the pitch.
The boots are retailing at K219 for youth size and K239 for adult sizes and are available at Axis Sports centre in Cairo Road, All Sports, Manda Hill, City Centre Supplies in Freedom Way, and Just for Kickz sports shops in Cairo Mall, Lusaka, and Kitwe and Ndola.
“Kaleza Z-12 football boot is a modern, lightweight boot that is perfectly suited to the demanding local conditions. The boot is fully constructed in Lusaka by Zambian shoe makers, using only the finest Zambian leather,” said Zambeef Marketing Manager Perry Siame.
The Kaleza Z-12 football boot is the latest offering in a constantly evolving range of quality leather footwear products from Zamshu and the first football boot to be manufactured by Zamshu.
According to a statement by Langmead & Baker Limited, the boots are also available at wholesale at Zamleather’s Kitwe and Lusaka factory outlets and retail at good sports shops nationwide.
The decision by Zamshu to manufacture a football boot was an easy one.
As a local company, the manufacturer knew about the country’s passion for football, and also recognised that Zambeef’s own football team purchased football boots in large quantities but found that the boots on offer in the local market were generally of either low cost and low quality or high quality and high price.
“We felt that there was a need to fill the gap in the market with a quality boot at an affordable price,” Siame said.
A second driving factor was Zamleather’s long-standing partnership with the employment creation and health messaging project Alive and Kicking, which has been based at the Zamshu factory in Lusaka since 2006.
“It seemed a natural progression of our relationship and our synergy with Alive & Kicking to develop a footwear product that would complement their product line, enabling them to retail the boots and raise income towards their HIV/AIDS and malaria awareness campaigns,” Siame added.
Social Investment plays a key role in Zambeef’s strategy and its responsibilities as a corporate entity in Zambia forms part of each decision it makes. – Langmead & Baker Limited

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