Tourism trade fair in Spain increases Zambia’s visibility – ZTA
Published On January 30, 2024 » 547 Views» By Times Reporter » Business, Stories
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By KETRA KALUNGA –
ZAMBIA’S participation at this year’s International Tourism Trade Fair (FITUR) in Spain has significantly increased visibility of the country as a tourist destination to the international market.
The 44th edition of the FITUR, a global meeting point for tourism professionals and world travelers opened its doors to the public on January 23 for five days in Madrid.
Zambia Tourism Agency (ZTA) Chief Executive Officer Matongo Matamwandi said the event also created leads which needed to be nurtured for increased tourist arrivals and investment in the tourism sector.

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