• L-R:Senior Chief Nzamane, MTN chief sales and distribution officer Amon Jere and Chief Madzimawe hold a dummy cheque when MTN Zambia officially donated towards Nc’wala ceremony. Picture By JULIUS PHIRI

By JULIUS PHIRI –
MTN Zambia has unveiled a K200,000 sponsorship package for this year’s Nc’wala traditional ceremony of the Ngoni people of Zambia, Malawi and Mozambique slated for February 25-28 this year at Mtenguleni main arena in Chipata District.
Chief Madzimawe of the Ngoni speaking people received the sponsorship from MTN Zambia towards the ceremony which would be held under the theme “Unity in diversity.”
The event is expected to demonstrate Zambia’s diverse ethnic groupings.
MTN Zambia chief sales and distribution officer Amon Jere said the passion and involvement in the Nc’wala and other traditional ceremonies over the past decade was in appreciation of the importance of traditional ceremonies in preserving cultural heritage.
“Zambia is endowed with a rich cultural heritage and there is need to preserve and profile this heritage for posterity and as part of the Zambian tourism package,” he said.
He said MTN Zambia believed that there was a close link between traditional ceremonies and the company’s service delivery since ceremonies such as Nc’wala helped MTN understand how it could serve its customers better.
“Ceremonies help us appreciate the communication needs of the people in the rural areas as their environment develops socially and economically,” Mr Jere said.
He said MTN was Zambia’s communications market leader with the largest market share.
Mr Jere said MTN was committed to continue providing unmatched quality of service in the region and we have put up measures to enhance the network capacity to cater for the anticipated huge turnout of patrons this year.
He said MTN Zambia would also be conducting sensitization campaigns on our various products, services and promotions with the main focus at the ceremony being MTN Mobile Money.