By JUDITH NAMUTOWE –

AFRICAN Life Assurance Company Zambia Limited has grown its market share from 12 per cent to 40 per cent in the last five years.
Company Chief Executive Officer Gary Corbit attributed the growth to new innovative products the company has been introducing on the market.
Mr Corbit said this in an interview shortly after the launch of the company’s new product called AAR Proactiv cover plan, which is Zambia’s first and only revolutionary medical solution plan that pays  citizens  in cash  for  their health lifestyle.
African Life is a lead privately owned wealth management company in Zambia and conducts business, as a pension fund manager and administrator registered under the Pension Scheme Regulation Act, 1996.
Mr Corbit, however,  said the  growth had  not been stable due to changes  in the  exchange rate but that in 2009 African Life recorded an annual premium of above K37 million, while in 2014 the figure went up to K222 million.
He said the company would continue working hard and introduce new products.
Earlier during the launch, Minister of Commerce Trade and Industry Margaret Mwanakatwe urged Zambians to be proactive and practice healthy lifestyle that keep them productive in an effort to contribute to the country’s economic growth.
Ms Mwanakatwe said the Government would continue creating an enabling environment for innovative products and services such as the African Life Assurance AAR Proactiv cover plan.
She said it was the core interest of Government to see a health citizenry who continue to contribute their energies towards the Gross domestic Product (GDP).
“This medical insurance encourages people to stay proactive, to practice health lifestyles that keep them productive all the time and contribute to the growth of our economy,” Ms Mwanakatwe said.
Ms Mwanakatwe said she was confident that the country’s GDP could easily grow by double digit of beyond 10 per cent if citizens take health matters seriously.