By JUDITH NAMUTOWE –
CASE IH and its distributor Agricon Equipment Zimbabwe exhibited with an impressive stand at the second Agricultural Dealers and Manufacturers Association (ADMA) Show, which was recently held in Harare, Zimbabwe.
The stand stood out for its layout and comprehensive product display including tractors, sprayers and combine harvesters.
Spread over a large area it showcased the brand’s full offering of tractors, the high performance utility JXT Series, the JX Straddle models in two and four wheel drive.
The line-up also included the powerful Magnum and Steiger tractors,plus the high-precision sprayers, machines which are specifically designed for large scale farming operations.
A Case IH Axial-Flow 7130 combine harvester completed the display.
This is contained in a statement issued in Lusaka at the weekend.
Product demonstrations conducted throughout the show generated a lot of interest, with the Magnum 340 tractor and Case IH Patriot Sprayer3230 proving particularly popular with the public.
Visitors to the stand also had the opportunity to learn more about Agricon’s customer-centred approach to sales and the comprehensive support they are able to provide with the backing of the Case IH organisation.
Agricon´s chief operating officer Jason Smith explained that the organisation’s approach is simple: “be ready”.
Case IH vice president and general manager Europe, Middle East and Africa Matthew Foster, who attended the show, said Agricon was a perfect partner for Case IH,” he said.
Agricon has invested in the first completely integrated information technology system that tracks equipment performance.