CORPORATE and product brands are some of the most valuable and critical assets that drive businesses’ competitive advantage. The American Marketing Association (AMA) defined the term ‘brand’ in 1960 as: “A name, term, sign, symbol,...

IN one of the initial articles of this column, I looked at a topic titled ‘THREE FORMS OF BUSINESSES’ under which most of the small and medium enterprises form their businesses. In today’s article we...

BRIEFCASE has noted a shortage of kerosene (lamp oil) in Ndola. Most filling stations in the city have not had kerosene for the past five days. The shortage has led to vendors buying in bulk...

By JUDITH NAMUTOWE  – THE Zambia Cooperatives Federation (ZCF) has indicated that mealie-meal prices will reduce by 15 per cent this month once the cooperative starts buying maize from farmers. ZCF director general James Chirwa...

By HELEN ZULU – FALLSWAY Timbers Limited Group of companies is set to start processing tomatoes at the fruit and vegetable processing unit in Livingstone. The fruit and vegetable processing unit, which is expected to be...

By HELEN  ZULU – THE Competition and Consumer Protection Commission (CCPC) has recorded an increase in the number of consumer cases resolved, from 827 in 2014 to 1,791 last year. The 53.82 per cent increase...

By CHATULA KANGALI – GOVERNMENT and stakeholders have been urged to explore the tourism potential on Lake Tanganyika in Mpulungu District to positively contribute to the growth of the sector. Mpulungu Habour Authority (MHA) manager,...

By HELEN ZULU – THE Zambia National Farmers Union (ZNFU) has urged farmers to diversify their crop production and select crop varieties which will be able to mature within the remaining wet months. ZNFU president...

By  MAIMBOLWA MULIKELELA – FORMER Commerce, Trade and Industry Minister Felix Mutati has advised Government to slow down in the contraction of external debt this year. Mr Mutati said it was important for Government to...

By MAIMBOLWA MULIKELELA – Government should buy more goods and services from local producers this year than it did in 2015 to limit import payments. The Zambia Association of Manufacturers (ZAM) says it is important...