By JOWIT SALUSEKI
LOCAL entertainment enthusiasts on Wednesday night turned up for the launch of Zambia’s most loved beer, Mosi Premium Lager, which has introduced a brand-new innovation – Mosi Light – to keep the vibes going even longer.
The launch comes just a week before the Mosi Day of Thunder which will be held in Livingstone.
The fun and energetic brand was launched in style surrounded by Disc Jockeys, influencers and media personalities who all gathered to have their first taste of the new Mosi Light has to offer.
According to a statement released by PR Girl Media fronted by sisters Monde and Chishimba Nyambe, the successful launch event held by Zambian Breweries made sure it kept the good times going.
Zambian Breweries Country Head of Marketing, Thelma Kaonga said: “We are delighted to introduce yet another quality beer to the market, an interesting twist to the Mosi Premium Lager beer; the Mosi Light is served in a 330ml returnable bottle and caters to our consumers who prefer an easy-drinking beer for the easy-going times”.
She said Zambian Breweries has unwaveringly served fans of Mosi Premium Lager with trendy and innovative additions to the national and much-loved beer.
The introduction of Mosi Light comes at a time when the country is in high anticipation of the biggest music festival in Zambia; the Mosi Day of Thunder (DOT) to be held next week.
The music festival brings together fans of Mosi in an exciting day of music in Livingstone; the tourist capital of Zambia.
The city of Livingstone is home to the thunderous Mosi-O-Tunya Falls, where the Mosi DOT festival is
held in the largest gathering of Mosi fans featuring performances by local talent.
With the offering of Mosi Light, festival attendants now have the option of a lighter beer that will keep their fun and experience going for much longer.